Can AI show our real product and packaging accurately?

Yes. We build packshots from your actual pack artwork, so the logo, colours, product name and claims stay correct, and finish them in photoreal detail. The Sunder Masala films use the brand's real packs.

Can we use the same characters across multiple ads?

Yes. We lock each character's face, wardrobe and personality so they can come back in every ad. The Sunder Masala series uses one family of four across five films.

Which formats do you deliver?

Whatever your media plan needs: 16:9 for TV and YouTube, 9:16 for Reels and Shorts, 1:1 and 4:5 for feeds, in any duration from 6-second bumpers to 60-second films.

Do you work with ad agencies?

Yes. We regularly act as the production partner on agency ideas, and we also make concept films for pitches.

Service

AI Commercials & Brand Stories

Brand films and commercials that feel like cinema.

Overview

About our AI Commercials & Brand Stories service

Your brand deserves more than a product shot. We create commercials and brand stories that audiences remember—not for the product, but for the feeling. AI lets us craft worlds and moments that would be impossible to shoot traditionally, while keeping the human story at the center.

We make AI commercials and brand films that people want to watch: a single TV spot, a launch film, or a run of connected ads with recurring characters. Each one opens with a hook, tells a short story and ends on your product, with the pack, logo and colours matched to your brand.

Because there's no physical shoot, we can set your product anywhere, cast characters made for your audience, and turn around new versions for each market, language, platform or season without booking a new shoot.

Recent examples include the Sunder Masala series of five connected films with one recurring family, a fever-relief commercial for Calpol, an AI mixed-media brand film for NMIMS, and social films for Godrej Appliances.

Who it's for

FMCG, food and consumer brands launching or refreshing products
Pharma, education and finance brands that need warm, trustworthy stories
Agencies that need extra production capacity or concept films for a pitch
D2C brands that need many ad versions for performance marketing

Our work

Example projects

Commercial Series

Sunder Masala - The Sunder Family Series

Five connected AI films for Sunder Masala, each led by a member of one recurring family: vertical-first, Hindi-first and built like a micro-drama.

View project

Commercial

Calpol - Fever Gone.

A reassuring and effective advertisement for Calpol, highlighting its ability to provide quick pain and fever relief for children to help them get back to their playful selves.

View project

AI Mixed Media Commercial

NMIMS — Narsee Monjee Institute of Management Studies

An AI mixed-media commercial for NMIMS (Narsee Monjee Institute of Management Studies), blending real footage with AI-generated visuals to create a cinematic brand film.

View project

Social Media

Godrej Appliances

A 30-second social media film for Godrej Appliances—short-form content crafted for reach, clarity, and brand impact across digital platforms.

View project

Deliverables

What you get

Campaign idea, script and taglines

Brand-accurate photoreal packshots and product shots

Recurring brand characters or mascots

15s, 20s, 30s and 60s cuts in 16:9, 9:16 and 1:1

Voice-over, jingle or music, and supers in multiple languages

Variants for A/B testing on Meta and YouTube

Frames

From our productions

Sunder Chaat Masala AI commercial still — Sunder Chaat Masala · family dinner

Pihu as a royal princess in the Sunder Shahi Garam Masala AI ad — Sunder Shahi Garam Masala · Pihu

Ramesh ji reacting to dal in the Sunder Shahi Hing AI ad — Sunder Shahi Hing · Ramesh ji

Calpol AI commercial thumbnail — Calpol · Fever Gone. Smile On.

Process

How we work

01
Brief & idea
We turn your product's key benefit into a short story with a hook, a twist and a payoff.
02
Brand & character lock
Packaging, logo, colours and characters are fixed before production starts.
03
Timed storyboard
Every shot is boarded as a finished frame with timing, and you sign off on the actual frames.
04
Production & packshot
Shots are generated, the best takes chosen, and the product is finished in photoreal detail.
05
Edit, VO & versions
Edit, sound, voice-over, supers, then every format and duration you need.

Why AI

Why work this way

No shoot logistics

No location, crew, cast or weather to plan around. New ideas cost far less to try.

Consistent brand world

The same characters and settings can carry through a whole campaign or several years.

Versioning built in

Cut-downs, aspect ratios and language versions come from one production.

FAQ